El 24 de febrero de 2011 en el Teatro Principal de Burgos comenzaba iRedes, el I Congreso Iberoamericano sobre Redes Sociales. Celebramos seis ediciones que congregaron a más de 3.000 asistentes.

Foto: Victoriano Izquierdo/iRedes

1) iRedes I (Teatro Principal de Burgos, 24–25 de febrero de 2011)

Como muchas otras cosas que dábamos por supuestas antes de la pandemia, también tendremos que “resetear” la universidad como institución, así como las prácticas de enseñanza y los modos de aprendizaje.

Photo by JESHOOTS.COM on Unsplash

Habrá un antes y un después de esta crisis, que afectará a toda nuestra vida, a nuestra sociedad y a nuestra cultura: la vida familiar, el barrio, la ciudad, los viajes, la economía, la globalización, la política, la sanidad, la logística, y por supuesto, la educación. Aunque la lista es más extensa.

Desde que en cada país se fue estableciendo la cuarentena, los profesores hemos tenido que adaptar nuestro trabajo a las nuevas circunstancias dictadas por el confinamiento, los alumnos han visto cómo su preciada conectividad se transformaba en el mantra del teletrabajo y las universidades han tenido que reconvertirse…

Social networks have given rise to a new type of public persona that their followers have made famous: the influencer.

Photo by: Alexandru Zdrobău

Because of the visibility that followers give them, the influencers have the power to convert their tastes or interests into trends.

I propose four ways to think of a phenomenon that has spread from marketing to political communication, and that can reach other areas, such as health, education or culture.

What is influence

Influence, according to Merriam-Webster, means “to affect or alter by indirect or intangible means”. In other words, it is a capacity that we recognize in people who we believe have authority, based on their knowledge and experience.

Influencing is one of the functions of public communication and has to do…

Una explicación sencilla para entender un tema complejo y actual: la omnipresencia de los algoritmos en nuestra vida.

Photo: Markus Spiske

Me entrevistó Paula García para su artículo en Hipertextual sobre algoritmos. Esto es lo que le conté (preguntas editadas y enlaces añadidos).

¿Qué son los algoritmos?

Un algoritmo es una secuencia de instrucciones codificadas con las que un programa informático ejecuta una tarea compleja.

¿Cómo funcionan los algoritmos de recomendación de contenido?

Los sistemas de recomendación utilizan algoritmos que analizan el perfil y el historial del usuario y los comparan con otros usuarios similares y con su propia red de contactos para predecir sus intereses.

¿Qué papel juegan los datos de los usuarios?

Los datos de los usuarios son el…

Sharing visual content of ephemeral duration through mobile applications has become the new standard use of social networks among their youngest users.

Photo: Harli Marten

Stories, first launched by Snapchat in October 2013, have been extended to all social platforms (Instagram Stories in August 2016, Whatsapp Status in February 2017 and Facebook Stories in March 2017).

Even Twitter Moments and Medium Series reveal a paradigm shift about how content is shared and consumed in social media.

Indelible navigable content in an infinite timeline is gone. New generations are increasingly aware of the impact of their digital footprint and prefer not to leave a trace, while privileging immediate updates to their closest circle.

In stories, there is a recovery of the culture of oral tradition and…

A brief review of the main points of impact of the Internet on the journalistic profession and media industries.

Photo: Rawpixel (edited)

Internet and changes in journalism

Technology has altered the information ecosystem by displacing media and journalists from the exclusive role of editorial mediation.

The Internet and social networks have given audiences and media sources the power to become media themselves.

Social networks have the capacity to define the public agenda in a much more immediate and global way than journalism can.

Analog media and digital media

In a technical (though not cultural) sense, today all media are digital. The information is recorded and processed digitally, although it is then disseminated via print, radio or television.

The quality of journalism has much more to do with the existence of a newsroom…

One of the most fascinating consequences of hyperconnectivity is that network users are taking more and more decisions based on data, although the process is hidden by such friendly interfaces that it ends up being completely natural.

Photo: Franki Chamaki

The algorithms of search engines and social platforms that we use on a daily basis feed on our data and return aggregated, processed and refined data in such a way that we no longer see them as data.

From the search engine that corrects our syntax and selects ten results among a hundred million, up to the contents that appear in the timeline of our favorite social networks as if by magic, everything is based on data that help us to make everyday decisions.

The music, movies, series, and books suggested by the recommendation algorithms of the specialized portals, as…

The popularization of blockchain will not depend on the users understanding its operation but on the existence of friendly and effective applications that solve real problems.

Photo: David Shares (edited)

Historically, each paradigm of the internet has had its killer application: before the web, it was email, with the original web it was Google and with the social web it is social networking.

Blockchain represents the paradigm of value (compared to the previous ones that were information and networking), but still lacks a transparent application that facilitates its massive adoption.

The blockchain technology has all the elements to configure the new paradigm of the network, although its future will depend on its ability to become scalable and respond to the demands of users in real time.

The speed to register…

La popularización de blockchain no dependerá de que los usuarios entiendan su funcionamiento, sino de que existan aplicaciones eficaces que resuelvan problemas reales y resulten amigables.

Foto: David Shares (editada)

Históricamente, cada paradigma de la red ha tenido su killer application: antes de la web fue el correo electrónico, con la web originaria fue Google y con la web social las redes sociales. Blockchain representa el paradigma del valor (frente a los anteriores que fueron la información y el networking), pero todavía carece de una aplicación transparente que facilite su adopción masiva.

La tecnología blockchain tiene todos los elementos para configurar el nuevo paradigma de la red, aunque su futuro dependerá de su capacidad para hacerse escalable y responder a las demandas de los usuarios en tiempo real.

La velocidad…

Ideas for teachers and students to manage their relationship with technology in the classroom more efficiently.

Photo: Tamarcus Brown

France began the school year by opening the ban on the use of mobile phones in schools, while Spain has announced the problem will be tackled.

The controversy is served because the limits of the measure are diffuse (what devices, up to what ages, what is considered “pedagogical use”, etc.) and because the fundamental issue, which is the necessary digital literacy of the new generations, remains unsolved.

Parents’ concerns and the protection of teachers seem to be at the origin of a regulation that confronts the experts because it does nothing more than subtract the problem from the only area…

Jose Luis Orihuela

Profesor universitario, conferenciante y escritor. Professor, Speaker and Writer. Cultura digital. Digital culture. https://www.ecuaderno.com

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