My colleagues and former students often ask me for guidance on using LinkedIn, so I share some basic tips here, in case they are useful to other users.
- The profile must be complete in all its fields and up to date.
- Use a good photograph and link to the relevant own sites (website, Twitter).
- Always include an email address, preferably corporate.
- To describe capabilities and interests, use keywords strategically based on how you want to be found.
- Publish content on a regular basis, even if it only refers to professional matters.
- Alternate content from your own activities with others that add value to your professional field (highlighting events, books, reports, job offers, etc.).
- Recommend relevant content from third parties.
- Take care of the spelling and syntax of all content.
- Gradually join the relevant groups in your sector.
- Interact with other users moderately (commenting on their posts or answering their questions or surveys).
- Accept new links with criteria, after thoroughly reviewing the applicant’s profile.
- Request links moderately and justifying the reason.
- Customize the URL of your profile.
- Give visibility to the link of your profile in other networks, website and email signature.
- Occasionally, share your own featured article on other networks.
- Check your notifications and messages regularly.
For other developments, see the chapter “Empleo” in the book Culturas digitales (Ediciones Eunate, Pamplona, 2021).