Four keys to think about the influencers boom

Social networks have given rise to a new type of public persona that their followers have made famous: the influencer.

Photo by: Alexandru Zdrobău

What is influence

Who were influencers before social networks

Why social networks have changed the dynamics of influence

Reconnect influence with authority

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Profesor universitario, conferenciante y autor. Professor, Speaker and Author. Cultura digital. Digital culture. At: ecuaderno.com and mastodon.cloud/@jlori

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Jose Luis Orihuela

Profesor universitario, conferenciante y autor. Professor, Speaker and Author. Cultura digital. Digital culture. At: ecuaderno.com and mastodon.cloud/@jlori